Content Creation
Tell your brand story to build community. I bring journalistic rigour to branded storytelling, ensuring my clients target the right audience with compelling content. I’ve written for multi-channel campaigns with some of the world’s biggest brands, including Walgreens, Microsoft, TELUS and Unilever.
- Blog posts
- Branded stories
- Case studies
- Copywriting
- Web copy
- Video scripts
Content Marketing and Thought Leadership
Build credibility, increase engagement and boost domain authority with thought leadership.
For ten years, I oversaw thought leadership for the executive team at a global non-profit, as well as its corporate partners, specializing in corporate social responsibility and branded stories of social impact.
- Content audit (comprehensive review of existing assets for amplification and revision, including updates of ideal customer profiles and sales journeys)
- Thought leadership strategy (identifying and refining areas of expertise)
- Branded storytelling opportunities
- Web copy
- Op-eds
Ghostwriting and Editing
Discreet ghostwriting services for corporate thought leaders, entrepreneurs and influencers looking for custom content to boost personal brands. I’ve worked with celebrities, corporate executives and non-profit leaders on various projects, from nationally-broadcast speeches to bestselling books, and have overseen partnerships with Forbes.com, The Globe and Mail, Huffington Post Canada, The Ottawa Citizen, The Vancouver Sun and Good Housekeeping, among other outlets.
- Op-eds
- Book proposals
- Book manuscripts
- Speeches
- Blogs/ Medium posts
- Developmental editing
- Copyediting
- Proofreading